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Fast Forward:

The Video Marketing & Sales Virtual Summit

OVERVIEW

Fast Forward is the online virtual event that surfaces the latest insights and practical tips for using video to fuel your B2B digital marketing, SEO, demand generation, content marketing and sales enablement programs. Choose from more than 20 presentations and interactive discussions to discover why video works and how to start using it today.

OVERVIEW

OVERVIEW

Fast Forward is the online virtual event that surfaces the latest insights and practical tips for using video to fuel your B2B digital marketing, SEO, demand generation, content marketing and sales enablement programs. Choose from more than 20 presentations and interactive discussions to discover why video works and how to start using it today.

THE SPEAKERS

Vala Afshar

Chief Digital Evangelist

Salesforce & Host
of DisrupTV

Jay Baer

President

Convince & Convert,
Best Selling Author

THE SPEAKERS

Vala Afshar

Chief Digital Evangelist

Salesforce & Host
of DisrupTV

Jay Baer

President

Convince & Convert,
Best Selling Author

Kristina Cleary

CMO, Ceridian

Matt Heinz

President, Heinz Marketing

Jamie Shanks

CEO, Sales for Life

Victor Haseman

Video Strategy Marketing Director, Salesforce

Linda West

Sr Director of Marketing Services, Act-On

Michael Ballard

Sr Manager of Digital Marketing, Lenovo

Mark Robertson

Co-founder, Little Monster Media

Lorna Pautzke

2-Minute Explainer

Bruce Mckenzie

2-Minute Explainer

Vanessa Porter

Director of Interactive Content Strategy, SnapApp

Andrei Vexler

Video Production Manager, Ceridian

Jesse Ariss

Sr. Product Marketing Manager, Vidyard

Tyler Lessard

VP Marketing, Vidyard

Christine Laur

Sales Enablement Leader, Vidyard

Jivan Ramsahai

Product Manager, Vidyard

Rebecca Rogez

Customer Success Manager, Vidyard

Greg Kelly

Product Marketing, Vidyard

Terrance Kwok

Sales Development Manager, Vidyard

Kristina Cleary

CMO, Ceridian

Matt Heinz

President, Heinz Marketing

Jamie Shanks

CEO, Sales for Life

Victor Haseman

Video Strategy Marketing Director, Salesforce

Linda West

Sr Director of Marketing Services, Act-On

Michael Ballard

Sr Manager of Digital Marketing, Lenovo

Mark Robertson

Co-founder, Little Monster Media

Lorna Pautzke

2-Minute Explainer

Bruce Mckenzie

2-Minute Explainer

Vanessa Porter

Director of Interactive Content Strategy, SnapApp

Andrei Vexler

Video Production Manager, Ceridian

Jesse Ariss

Sr. Product Marketing Manager, Vidyard

Tyler Lessard

VP Marketing, Vidyard

Christine Laur

Sales Enablement Leader, Vidyard

Jivan Ramsahai

Product Manager, Vidyard

Rebecca Rogez

Customer Success Manager, Vidyard

Greg Kelly

Product Marketing, Vidyard

Terrance Kwok

Sales Development Manager, Vidyard

SESSIONS

SESSIONS

The Expanding Role of Video in the Age of the Connected Customer

Vala Afshar – Chief Digital Evangelist at Salesforce, Host of DisrupTV

Join Vala Afshar, Chief Digital Evangelist at Salesforce, as he covers extensive
research across sales, services, and marketing to better describe the age of the connected customer. In this age, each touchpoint in the customer journey matters, and the more engaging that connection and experience is, the more likely that you will earn the business and the trust of the connected customer.

 

How to Make Video the Star of Your Entire Customer Experience

Jay Baer – President of Convince & Convert, Best Selling Author of Youtility

Join Jay Baer, New York Times bestselling author and President of Convince & Convert, for a rapidfire discussion on the latest video marketing tips YOU can put into practice IMMEDIATELY to build better customer relationships across your entire funnel. Discover exactly how you can start using it now to move buyers from awareness to decision faster than ever.

 

Making Video a Core Competency of a Modern B2B Business

Kristina Cleary – CMO, Ceridian

Victor Haseman – Video Strategy Marketing Director, Salesforce

Tyler Lessard, VP Marketing, Vidyard

The age of video presents new opportunities for how we tell our stories, engage with our customers and accelerate the success of our own employees. Join this interactive discussion with leaders from Ceridian, Salesforce and Vidyard to learn how they’re embracing video as a core competency of their business and what it takes to become a videofirst B2B organization.

10 Must-Have Videos to Fuel Your Content Strategy

Tyler Lessard – VP Marketing, Vidyard

Tyler will walk you, step-by-step, through the process of how to port elements of your existing content marketing strategy to video.

 

Deploying an In-House Video Production Team: Lights, Camera, Action!

Andrei Vexler, Video Production Manager, Ceridian

Many B2B companies are hiring internal video production teams to help them scale with the growing demand for video content. But how do you get started, what roles should you prioritize, and how do you ensure your video team becomes more than just a cost center? Join Andrei Vexler, video production manager at B2B tech leader Ceridian, for the latest insights on how to build an in-house video team that delivers strategic value to the business.

 

5 Ways to Use Video to Explain Stuff and Move the Needle on ABM

Bruce McKenzie and Lorna Pautzke – Founders of The 2-Minute Explainer

From the people who originated 2-Minute Explainer videos, learn the latest tips for how to use video in a cost-effective manner to explain complex topics and shorten deal cycles. From product explainers to persona videos to account-based marketing (ABM), discover how to use proven eLearning concepts to structure your message, strengthen your script and accelerate deal velocity.

 

7 Rules for Optimizing B2B Video on YouTube and Social

Mark Robertson, Co-founder @ Little Monster Media

Mark Robertson, a veteran in the online video space, to learn the latest strategies and tactics for optimizing the impact of B2B video on popular social media platforms including YouTube and Facebook. Learn how to optimize social video and improve your SEO to generate more demand and foster relationships with prospects and customers.

 

Creating Remarkable Customer Experiences with Interactive and Personalized Video

Linda West – Sr. Director of Marketing Services and Operations, Act-On

Join Linda West, Sr. Director of Marketing Services and Operations at ActOn, to learn how her team uses interactive and personalized video content to deliver remarkable customer experiences that drive real business. Learn practical ideas for new types of videos you could be leveraging and how to use the latest video marketing technology to capture new leads, track audience engagement and turn viewers into customers.

7 Ways to Transform Your Videos into Lead Gen and Pipeline Acceleration Tools

Jesse Ariss – Sr. Product Marketing Manager, Vidyard

Are you sitting on a goldmine just waiting to be discovered? Today’s video marketing is as much about demand generation and pipeline acceleration as it is about brand awareness. Join Jesse Ariss to learn how to turn your passive video content into active tools for lead capture, qualification, profiling and conversion. Learn simple tips that can take your video strategy from tactical to strategic in a matter of minutes.

 

Using Video Analytics and Content Personalization to Produce Big Returns on Video

Michael Ballard – Sr. Manager of Digital Marketing, Lenovo

The B2B marketing team at Lenovo doesn’t use video to generate views, they use it to drive pipeline. Learn how Michael’s team has embraced advanced video content and viewer engagement analytics within Eloqua to improve conversion rates, influence opportunities and track the impact of online video, and how they’ve used personalized video to 3x CTRs and boost the ROI on flagship marketing campaigns.

 

Amplify Your Video with Interactive – Better Dialogues and Results

Vanessa Porter, Director of Interactive Content Strategy, SnapApp

In this session, we’ll show you how interactivity transforms your videos into a conversation with your prospects and feeds that information into your marketing automation for more effective nurturing and scoring to accelerate leads through your funnel. Discover how to use your existing videos to start collecting better data for better results today!v

 

Get Inspired! Our Top 6 Performing Video Campaigns and Why They Worked

Tyler Lessard – VP Marketing, Vidyard

Hold onto your seats, cause this is going to be a bumpy ride! Join Tyler for a rapid fire session dissecting six of Vidyard’s top performing video campaigns. Learn why they worked, how they pulled it off, and how they tracked impact and ROI beyond the view count. Walk away with practical ideas you can steal, I mean use, to excel with video in 2017!

The State of Sales in 2017: What Hundreds of Sales & Marketing Experts Told Us

Jamie Shanks – CEO, Sales for Life

This valuepacked session gathers research from Forrester, Salesforce and Sales for Life’s senior analysts to help you stay ahead of your competition in 2017. Join Jamie Shanks to learn top trends that are defining the next era of sales, strategies and tactics that high performers are leveraging to crush quota, and why video is so important to the future of sales.

 

 

How to Prospect with Personal Video: Tips and Best Practices

Terrance Kwok, Manager of Sales Development, Vidyard

You’ve heard the hype, now see how to do it in practice! Join Terrance Kwok, sales prospector extraordinaire, to get the latest tips on how to use personal video messages to humanize the sales process and boost connect rates. Hear best practices and lessons learned from a team that has sent thousands of personal video messages!

 

What Bad Whiskey and Bad Sales Development Have in Common

Matt Heinz – President, Heinz Marketing

Bad selling is like bad whiskey – it may be cheap but you’ll pay for cutting those corners later. In this session, sales and marketing thought leader Matt Heinz will outline components of the worst sales development practices today (many of which we see daily) and share their lessons and implications for B2B marketers, sales enablement leaders and inside sales professionals. You’ll never look at sales development, or whiskey, the same way again!

 

Selling with Video: Tips, Tricks, Hacks and Best Practices

Christine Laur – Sales Enablement Leader, Vidyard

Who doesn’t want to make their sales team smarter, better and faster? Join this session to learn how to use video to improve sales effectiveness, efficiency and productivity. From training and onboarding, to perfecting the pitch, to communicating with potential buyers, learn how video can help your sales team be at the top of their game.

Content, Channels and Insights: Discover the New Vidyard Dashboard

Jivan Ramsahai – Product Manager, Vidyard

Learn how to navigate the new Vidyard Dashboard and master the basics of content administration. Topics include uploading and managing video assets, embedding videos across multiple channels, A/B split testing of thumbnail images and how to get the most from video analytics.

 

Expanding Your Reach with Vidyard’s Publishing Tools and Video Hubs

Rebecca Rogez – Customer Success Manager, Vidyard

Learn how to use the Vidyard dashboard to publish videos across multiple channels, centralize management of your YouTube channels and create your own custom-branded video channels. Also discover how anyone in your business can share videos directly via email and other applications.

 

Using Personalized Video to Attract More Viewers and Create More Leads

Jivan Ramsahai – Product Manager, Vidyard

Personalized video is an exciting new way for marketing and sales teams to get noticed and boost conversion rates on email marketing and content campaigns. Learn the basics of video personalization and how to deliver a personalized video campaign using Vidyard.

 

Generating More Leads with Interactive Video and Custom Calls-to-Action

Rebecca Rogez – Customer Success Manager, Vidyard

Embedding data collection forms and interactive elements can increase engagement of your viewers and help you learn more about them. Learn how to use the Vidyard platform to add custom callstoaction, embedded forms, annotations and interactive elements to your existing videos to extract more business value from your precious video content.

 

Increasing Sales Email Response Rates by 500% with ViewedIt Video Messages

Greg Kelly – Product Marketing, Vidyard

Discover how Vidyard can help your sales team generate, qualify and close more deals through the power of video! You’ll learn how to use ViewedIt to record and share custom video messages for better sales prospecting and on-demand demos; how to integrate with Gmail, Outlook, Salesloft and Salesforce; and how anyone can share key video assets across the organization.

SPONSORS

Vidyard
Sales for Life
Quary
Hed Hi Media
Heinz Marketing
Convince and Convert
Demand Gen
Salesforce
Snapapp
Uberflip
Act-on

SPONSORS

SPONSORS

Vidyard
Sales for Life
Quary
Hed Hi Media
Heinz Marketing
Convince and Convert
Demand Gen
Salesforce
Snapapp
Uberflip
Act-on

REGISTER

REGISTER